Financial Times Fireside

I enjoyed my conversation with Bas van Abel, founder of Fairphone at the Financial Times tech conference, TNW, last week. We spoke about the challenges of changing the system not just the product for more sustainable impact at scale with consumer electronics. I spoke about follower brands scaling solutions pioneered by innovators like Fairphone and the next wave of sustainability where we reimagine product archetypes and systems within future contexts like extended producer responsibility and liability. To operate in closed material loops with zero mining.